Effective Date: 06/01/2025

Last Updated: 07/24/2025

SmileKeeper ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your information when you use our dental practice management software and SMS messaging services.

We collect the following types of information:

We use your information to:

Important Note About Patient Photos: SmileKeeper does not store patient photos on our servers. We act as a secure transmission service that sends photos directly from your mobile device to your integrated practice management software. Photos are transmitted securely and are not retained in our systems.

Important Notice About Mobile Information Sharing: We do not share, sell, or transfer your mobile phone numbers or SMS opt-in consent data with any third parties or affiliates for marketing or promotional purposes. This includes all text messaging originator opt-in data and consent records, which will never be shared with third parties.

We may share mobile information only with trusted subcontractors and service providers (such as Twilio for SMS delivery) under strict confidentiality agreements solely for the purpose of providing customer support services and our core platform functionality.

All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

SMS Message Types and Frequency: We send SMS messages only for:

Standard message and data rates may apply

You can opt out at any time by replying STOP to any SMS

We may share your information only in the following limited circumstances:

Service Providers: We work with trusted third-party service providers who help us operate our business, including payment processors, cloud storage providers, SMS delivery services, and practice management software integrations. These providers are bound by confidentiality agreements and can only use your information to provide services to us. Patient photos are transmitted directly to your practice management software and are not stored by SmileKeeper.

Legal Requirements: We may disclose information when required by law, court order, or government regulation.

Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

Consent: We may share information with your explicit consent.

We implement industry-standard security measures to protect your information, including:

You have the right to:

Opt-In Process: During account registration at www.smilekeeper.app, you must provide your mobile phone number and check a required checkbox stating: "I agree to receive text messages for account verification, two-factor authentication, and secure links to access my uploaded portfolio photos through SmileKeeper." Registration cannot be completed without this explicit consent.

Phone Number Verification: After registration, you verify your phone number by entering an SMS verification code, confirming your number is active and can receive messages.

Consent Records: We maintain detailed records of your consent, including timestamp, user ID, and IP address for compliance purposes.

Opt-Out Options: You can stop receiving SMS messages at any time by:

Help: Reply HELP to any SMS for assistance, or contact us at info@smilekeeper.app

Message Types: SMS messages are sent only for account verification, two-factor authentication, account security, and secure links to access your portfolio photos - only when triggered directly by your actions.

We retain your personal information for as long as your account is active or as needed to provide services. We may retain certain information for longer periods as required by law or for legitimate business purposes.

Our services are not intended for children under 13. We do not knowingly collect personal information from children under 13.

We may update this Privacy Policy from time to time. We will notify you of significant changes by:

If you have questions about this Privacy Policy or our privacy practices, please contact us:

SmileKeeper

Email: info@smilekeeper.app

Phone: 909-463-8618

Address: 3208 Ortega Ave, Lafayette, CA 94549

For SMS-related inquiries, reply HELP to any message or contact our support team.

Important A2P 10DLC Compliance Statement:

This privacy policy complies with A2P 10DLC requirements. We do not share mobile phone numbers or opt-in consent data with third parties for marketing purposes. All SMS communications are consensual and include clear opt-out mechanisms.